Here are 20 guidelines for blogging that can help drive website traffic and improve your overall content strategy:

1. Know Your Audience:
   Understand your target audience’s interests, preferences, and pain points to create content that resonates with them.
2. Keyword Research:
   Identify relevant keywords that have decent search volume and incorporate them naturally into your blog posts for better search engine visibility.
3. Compelling Titles:
   Craft attention-grabbing and keyword-rich headlines that entice readers to click and explore your content.
4. High-Quality Content:
   Create informative, valuable, and well-researched content that addresses your audience’s questions and provides solutions.
5. Consistent Publishing Schedule:
   Maintain a regular posting schedule to keep readers engaged and encourage them to return for fresh content.
6. Visual Appeal:
   Use images, infographics, and videos to break up text and make your blog posts visually appealing and engaging.
7. Engaging Introductions:
   Hook readers with a captivating introduction that clearly outlines what they’ll learn from the blog post.
8. Readable Formatting:
   Use short paragraphs, bullet points, and subheadings to make your content easily scannable and reader-friendly.
9. Call to Action (CTA):
   Incorporate clear and relevant CTAs within your blog posts to guide readers toward desired actions, such as signing up for a newsletter or exploring other content.
10. Internal Linking:
    Link to other relevant blog posts or pages on your website to encourage readers to explore more content and improve website navigation.
11. External References:
    Cite authoritative sources and link to relevant external websites to back up your points and enhance your credibility.
12. Long-Form Content:
    Consider creating longer, in-depth blog posts that thoroughly cover a topic, as they tend to perform well in search rankings.
13. Trending and Evergreen Content:
    Balance your content strategy with both trending topics that are currently popular and evergreen topics that remain relevant over time.
14. Guest Blogging:
    Collaborate with influencers or industry experts for guest blog posts, which can expand your reach and introduce your content to new audiences.
15. Social Media Promotion:
    Share your blog posts on your social media platforms to increase visibility and encourage social sharing by your audience.
16. Email Marketing:
    Include links to your latest blog posts in your email newsletters to drive traffic from your subscriber list.
17. Influencer Outreach:
    Connect with influencers in your industry and share your blog posts with them for potential shares or collaborations.
18. Comment Engagement:
    Respond to comments on your blog posts to foster engagement and build a sense of community around your content.
19. Analytics Monitoring:
    Regularly review website analytics to understand which blog posts are driving the most traffic and engagement.
20. Adapt and Optimize:
    Analyze what’s working and what’s not in terms of traffic, engagement, and conversions. Adjust your strategy accordingly to improve results over time.

Remember, driving consistent website traffic through blogging takes time and effort. By following these guidelines and staying dedicated to providing valuable content, you can gradually build a loyal readership and increase your website’s visibility in search engines.