Leading global vaping brands ELFBAR and LOST MARY announced four industry-defining trends in launching over 20 new products at the World Vape Show 2024, Dubai.

ELFBAR and LOST MARY transcend single-use and pod system categories by introducing breakthroughs in atomizing technology, innovative configurations, sensational features, and an extensive flavor collection — the four trends reiterating both brands’ long-standing commitment to user experience, and driving the industry’s rapid expansion.

“We can’t wait to share our latest R&D results in products with adult users worldwide including in the Middle East,” said Jacques Xiang Li, spokesperson for ELFBAR and LOST MARY.

“We’ve been turbocharging the effort to align products more with the users’ needs on cessation journey, and inspire the industry’s transformation with new ideas,” he added.

“Besides breakthroughs in product development and atomizing technology, the fair in Dubai also marks LOST MARY’s official arrival in the UAE — a natural step after we tested the waters in neighboring markets, listening to stakeholders, and gathering feedback on how we do things right,” said Lauren Huang, General Manager for both brands in Middle East and Africa.

“E-cigarette sales in the UAE are projected to reach US$68.5m in 2024 — an opportunity we’d like to explore with business partners,” she added.

Advancement in atomization

DUAL MESH and TRIPLE MESH — two upgraded core atomizing technologies — are quickly scalable to the latest ELFBAR and LOST MARY products. These technologies based on Mesh Coil bring stronger bursts of vapor and a longer span of usage, setting trends in the year’s Mesh technology.

ELFBAR ventures into the open pod system — a new category — with its ELFX series. The industry’s first DUAL MESH-powered refillable pod kit has the highest power output, at 45W, allowing users to enjoy ELFBAR’s premium quality in a refillable format.

ELFBAR GH23000 sports with the industry’s first TRIPLE MESH, featuring a trio of coils linked to three adjustable modes.

ELFBAR FS18000, with DUAL MESH inside, enables two pieces of mesh, reducing coil loss and doubling the part’s lifespan.

Form meets functionality

Both brands are redefining established product forms by transforming inspiration into reality. They are enhancing the user experience with higher puff counts and a broader range of flavors.

ELFBAR EW9000 features two parallel magnetic parts in its latest vape kit  — a single-use pod that can be replaced, and an 820 mAh attachable charging unit — that are magnetically connected to offer long-lasting performance with up to 9,000 puffs in one go.

Additionally, LOST MARY introduces its first 4 in 1 product, featuring an interactive screen, two power modes, and four prefilled pods capable of delivering up to 3200 puffs. Recognizing the importance of flavors in encouraging smokers to switch, this customizable device offers the option to choose from four different flavors.

Smart and interactive experience

Smart and interactive features including larger displays and high power output are incorporated into the products during the show — all for a more immersive experience.

LOST MARY MO20000 Pro and OS15000 respectively present the industry’s largest high-definition and the first transparent display, showing e-liquid and battery levels worry-free.

Wide variety of flavors

LOST MARY boasts the industry’s largest flavor collection with 1,000 samples. The brand’s R&D effort has been exploring new flavor ingredients to meet diversified demand.

Quality matters

Both brands strategically position product quality as the center of R&D. 

The product quality evaluation covers 142 tests on e-liquids, 22 on aerosol, and 65 on devices, while exploring new materials, techniques, and ingredients. In April 2024, 6,174 tests were conducted on prefilled e-liquids alone in new products of both brands.

Besides, multiple reliable manufacturing partners now run over 50 fully automated lines, raising efficiency in a clean environment, and guaranteeing products’ consistent quality.

“We urge adults to purchase through official channels and authenticate the products,” said Lauren Huang. “Counterfeit vapes have been rampant within the region, and concerted effort is taken to stop this. We are willing to do more, and we need consumers’ involvement.”

Global social responsibility

GreenAwareness, ELFBAR’s vape recycling program, unveils its plan for more global markets and various brands.

This program, among the industry’s earliest, started in the UK. By April this year, nearly 2,000 bins had been placed, and over 200,000 discarded vapes, weighing 5,611 kilograms, had been collected, dismantled, and processed responsibly.

Meanwhile, to ensure vapes are “out of sight, out of reach, and out of knowledge” of the children, ELFBAR’s guardian program “Lighthouse” has self-regulated product design, R&D, marketing, and sales.

In June, the brands’ first-ever ESG report will also be released, highlighting responsible measures taken by both brands.